Value is created when specialists from different fields combine their knowledge
For over two decades, the members of the werterhalt.org working group have been collaborating with leading experts in the flooring industry to promote the sustainable preservation of the value of textile floor coverings.
Manufacturer
The werterhalt.org working group was founded on the conviction that preserving the value of carpet flooring is more important than competition among individual manufacturers.
More than 20 years ago, at the initiative of Paul Geißler, application engineers from leading carpet manufacturers came together to develop, for the first time, cross-manufacturer guidelines for maintenance and cleaning. To this day, they prioritize their shared professional goal over individual product interests.
The result is manufacturer-neutral recommendations based on technical realities—thereby promoting the long-term preservation of value and customer satisfaction.
Sebastian Riechel
Ege Carpets DACH GmbH
Thomas Jacobs
Fletco Carpets A/S
Pedro Gerschau
Halbmond Teppichwerke GmbH | HTW Design Carpets
Harald Sedelmaier
Infloor-Girloon GmbH & Co. KG
Peter Michalski
Object Carpet GmbH
Stefan Abrlic
Weseler Teppich GmbH & Co, KG | Tretford Teppichboden
Klemens Tillmanns
Infloor-Girloon GmbH & Co. KG
J.-Michael Kogelfranz
Tisca Tischhauser AG
unterstützt von
ANKER Gebr. Schoeller GmbH + Co. KG
Patric Kannberg
Object Carpet GmbH
Ralf Winter
Vebe Floorcoverings B.V.
Value Preserver
Preserving value begins long before a carpet becomes visibly soiled.
The werterhalt.org working group brings together specialized knowledge from various disciplines—ranging from the carpet, fiber, and adhesive industries to cleaning technology and independent experts.
Paul Geißler GmbH complements this network of expertise with its in-depth understanding of cleaning systems—developed over more than 55 years—for the sustainable preservation of the value of textile floor coverings.
Sustainable value preservation begins with an understanding of the system.
Cedric Schörken
Paul Geißler GmbH
Lydia Geißler
Paul Geißler GmbH
Paul Geißler
Initiator des Arbeitskreises werterhalt.org (2002)
Fibers & Materials
A high-quality textile floor covering begins long before it is installed.
The development of modern fibers, backing materials, and other components requires highly specialized expertise. In collaboration with the fiber industry and carpet manufacturers, the werterhalt.org working group examines the entire life cycle of textile floor coverings—from material development and value retention to current requirements such as recycling and reuse.
Only those who understand the materials can ensure their long-term value retention.
Martin Pfeiffer
AQUAFIL Deutschland GmbH
Adhesive Systems
Adhesives do much more than simply secure floor coverings to the subfloor.
They are an essential component of modern textile floor coverings and influence their functionality, durability, and cleanability. In collaboration with the adhesives industry, the werterhalt.org working group examines the diverse requirements for adhesive systems—both within the floor covering itself and during its installation.
This interdisciplinary expertise forms the basis for technically sound recommendations for preserving value.
Martin Kupka
ARDEX GmbH
Sebastian Ewers
Wulff GmbH u. Co. KG
Maintenance and Cleaning Equipment
The brush vacuum cleaner is the most important tool for carpet care.
In collaboration with manufacturers of professional cleaning equipment, the werterhalt.org working group develops recommendations for the daily maintenance cleaning of textile floor coverings. The brush vacuum cleaner forms the foundation of value preservation: It removes loose dirt, lifts the pile, and optimally prepares the carpet for any further cleaning measures.
The brush vacuum is far more than just a cleaning device—it is the foundation for the long-term preservation of the value of textile floor coverings.
Kathrin Stockinger
SEBO Stein & Co. GmbH
Expert
Independent experts complement the technical work of the werterhalt.org working group by providing an impartial perspective based on expert assessments and practical experience.
They evaluate damage patterns, analyze causes, and assist in developing practical recommendations from the perspectives of clients, tradespeople, and court-appointed experts. Their experience bridges technical insights with the demands of day-to-day property management.
Ronald Schenk, a publicly appointed and sworn expert (HWK), brings an independent technical perspective to the work of the werterhalt.org working group.
Independence makes recommendations robust. Professional exchange makes them better.
Ronald Schenk
FHR Fachhandelsring GmbH
Strategy & System Development
As spokesperson, Doris Geißler has been involved with the werterhalt.org working group since its founding, combining technical expertise with practical requirements.
Through Carpet Check, project-specific assessments, structured data collection, and technical analyses spanning more than two decades are integrated into the working group’s professional activities. This allows practical experience to be systematically recorded, evaluated, and utilized for the continuous refinement of recommendations.
Carpet Check makes experience measurable—thereby laying the foundation for sound decisions and sustainable value preservation.
Doris Geißler
Carpet Check